Why Candace, the Chewbacca Mask woman, is the best fundraiser in the world
A week or so ago I posted the blog below – Candace Payne, “Chewbacca Mom,” the best fundraiser in the world. Now watch this:
“It is not lost on me that it is because of you guys. I love you.”
She is NAILING this thing! She just pours joy and gratitude into each post and, then, BAM!, turns it back to us.
That’s how it’s done, folks.
Have you seen this video?
Hilarious. Her name is Candace Payne and she’s the best fundraiser in the world right now.
She invited us in to her joy. She shared a simple story and posted it online and it went from there. It’s been seen more than 64 million times and I’m willing to bet you can’t find a Chewbacca mask anywhere.
She invited us in to her joy.
I have no idea who Candace Payne is but I totally want to hang out with her. I had no desire for a Chewbacca mask but I DO NOW!!!
She is genuine and effusive and authentic and joyful. She’s the best fundraiser in the world.
Since I first posted this over the weekend, Candace Payne is now a household name and has been on just about every morning show there is. The video is into the hundreds of millions of views and you really, truly can’t find a Chewbacca mask anywhere.
Other people – celebrities, even – are joining in.
Because she invited them into her joy. That’s fundraising. That’s the best fundraising there is.