Major Gifts
Every F***ing* Thing Works
They do. All of them. Every Fundraising Thing Works There’s a lot of great advice out there about fundraising – countless blogs, webinars, articles, white papers. And they all have very, very good guidance and examples of a program that worked. And they leave a lot of front line fundraisers thinking, “I should REALLY…
Read MoreThat’s Not a Major Gift
At least five times over the last week or so I’ve heard the statement, “$x level is NOT a major gift; don’t waste your time on those” or “Those low-level donors aren’t giving major gifts. They’re nice gifts, sure, but they’re not major gifts.” Let me tell you about Jane. I adore Jane. She was…
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